This brand identity was created for Forklore, a small catering business based in Los Angeles that specializes in intimate gatherings. With a focus on beautifully presented, homecooked meals and bespoke table settings, the brand needed to reflect both aesthetic sophistication and warmth. The goal was to craft a visual identity that captured the charm of handcrafted experiences while feeling elevated.

I collaborated with the client to capture their vision, drawing inspiration from their event photos to develop and refine multiple logo concepts. The final design uses sophisticated yet approachable typography paired with a sage-green palette for an organic, handcrafted aesthetic, featuring utensils arranged over the “O” in FORKLORE to suggest a plate.